Pharma commercial analytics

Insight generation workflows
for biopharma.

InfiGen turns structured, semi-structured and unstructured pharma data into decision-ready insight for commercial teams.

Our vision

Putting AI to work where pharma commercial decisions get made.

Three commitments shape every engagement, from the first scoping conversation through to the handover.

01 — Agentic workflows

Embed AI in the work itself.

Build AI into the insight generation and marketing content generation workflows commercial teams already use, delivered through our conversational agent, C3PO.

02 — Customer focus

Grow brands.

Drive AI-enabled, customer-centric initiatives that grow biopharma brands.

03 — Literacy & adoption

Drive AI literacy and adoption.

Help client teams understand the tools, trust the outputs and adopt the workflows so the value compounds long after delivery.

Use cases

Where we help commercial teams.

Concrete capability areas, built around the data and workflows pharma commercial teams already work with every day.

01 — Commercial Analytics

Commercial analytics

Performance, market dynamics and HCP behaviour across the major data sources, including LAAD, 867, NPA, WSP, SP and Xponent.

02 — Forecasting

Forecasting

Actuals versus forecast analytics for commercial and brand teams, built to support the planning cycles your finance and commercial functions already run.

03 — Primary Market Research

Primary market research

Qualitative studies (interview and focus-group transcripts) and quantitative studies (survey questionnaires), analysed at scale without losing the nuance of each respondent.

04 — Digital Strategy & Ops

Digital strategy & ops

Promotional execution measurement, promotional effectiveness tracking and target list creation for field and digital channels.

05 — Data Strategy & Governance

Data strategy & governance

Automated quality checks and health monitoring for raw claims data, so every downstream model and report starts with a cleaner input.

New

Therapeutic-area insight agents.

Oncology HIV — Treatment HIV — PrEP PBC

We are developing and configuring insight agents tuned to each therapeutic area, so the system knows the lexicon, the data shape and the questions worth asking.

Technologies we use

Built on the platforms your enterprise already runs.

We work inside the stack your IT and security teams have already approved. No new procurement, no parallel infrastructure.

01 — Cloud

AWS

Cloud infrastructure for scalable, secure deployment of workflows and applications.

02 — Data platform

Databricks

DB One as the foundational data platform for our analytics and modelling work.

03 — Productivity

Microsoft Copilot

Embedded in the Microsoft 365 surface where commercial teams already work.

About InfiGen

A team that has lived inside pharma commercial.

We are a dedicated group of professionals with decades of combined experience in the pharmaceutical domain and analytics. We transform complex data into actionable insights, driving innovation and delivering real results.

Our collaborative approach, analytics and GenAI expertise, unwavering integrity, and passion for excellence make us trusted partners in navigating today's evolving healthcare landscape.

Contact us

Let's talk about your data.

Drop us a line. We'll get back to you.

Prefer email? info@infigen.ai