InfiGen | Insight generation workflows for biopharma

Our vision

Putting AI to work where pharma commercial decisions get made.

The three commitments behind every engagement.

01 / Agentic workflows

Embed AI in the work itself.

Build AI into the insight generation and marketing content generation workflows commercial teams already use, delivered through our conversational agent, C3PO.

02 / Customer focus

Grow brands.

Drive AI-enabled, customer-centric initiatives that grow biopharma brands.

03 / Literacy & adoption

Drive AI literacy and adoption.

Help client teams understand the tools, trust the outputs and adopt the workflows so the value compounds long after delivery.

Use cases

Where we help commercial teams.

Concrete capability areas, built around the data and workflows pharma commercial teams already work with every day.

01 / Commercial Analytics

Commercial analytics

Performance tracking, market dynamics and HCP behaviour analysis across national and subnational datasets, including LAAD, 867, NPA, WSP, SP and Xponent.

02 / Forecasting

Forecasting

Actuals versus forecast tracking across brands and channels, using national-level data to surface and quantify variance.

03 / Primary Market Research

Primary market research

Qualitative studies (interview and focus-group transcripts) and quantitative studies (survey questionnaires), analysed at scale without losing the nuance of each respondent.

04 / Digital Strategy & Ops

Digital strategy & ops

Promotional execution measurement, promotional effectiveness tracking and target list creation for field and digital channels.

05 / Data Strategy & Governance

Data strategy & governance

Automated quality checks and health monitoring for raw claims data, so every downstream model and report starts with a cleaner input.

New

Therapeutic-area insight agents.

Oncology HIV Treatment HIV PrEP PBC

We are developing and configuring insight agents tuned to each therapeutic area, so the system knows the lexicon, the data and the questions worth asking.

Technologies we use

Built on the platforms your enterprise already runs.

We work inside the stack your IT and security teams have already approved. No new procurement, no parallel infrastructure.

01 / Infrastructure

Cloud

Cloud infrastructure for scalable, secure deployment of workflows and applications, such as AWS.

02 / Foundation

Data platform

Foundational data platforms for analytics and modelling, such as Databricks.

03 / Workspace

Productivity

AI embedded into the productivity tools commercial teams already use, such as Microsoft Copilot.

About InfiGen

A team that has lived inside pharma commercial.

We are a dedicated group of professionals with decades of combined experience in the pharmaceutical domain and analytics. We transform complex data into actionable insights, driving innovation and delivering real results.

Our work sits at the intersection of analytics, AI engineering and the operational realities of pharma commercial teams, with the technical depth to build it and the domain context to make it useful.

Contact us

Insight generation workflows
for biopharma.